Cleanergy
Cleanergy means power from renewable sources
Energy & Utilities Branding: Cleanergy. The genesis of this project was to support the AboitizPower Group’s renewable power generation offer and build a reputation as a leader in sustainable power. Cleanergy allowed Industrial energy users in the contestable market (above 500 kW/month to buy power generated from sustainable sources and join the Cleanergy CSR initiative. As AboitizPower have power generation assets in both Geothermal and Hydroelectric, Cleanergy was an initial foray into the retail market for their renewable power offering. Tangible had the privilege of helping to articulate the offer and its features through our ideation workshops.
Marketing & Communications
A distinctive visual identity was developed & applied across key marketing touch-points. The ‘Thumb-Up’ logo comes in two parts: ‘Get-It’ and ‘Got-it’ to market Cleanergy and then award to those Industrial customers who sign up for Cleanergy and purchase their energy from renewable sources. Ideas for the brand’s launch were developed & integrated into a launch plan. Tangible then developed a Visual Core Element system and template applications before providing AboitizPower with brand guildeines. Tangible also designed the website from scratch, using our design thinking process to develop the site and all it’s features.
People & Culture
Tangible designed the ‘Cleanergy Brand Book’ to educate and inspire AboitizPower’s staff, industry partners & customers on the Cleanergy vision & product offer.
Products & Services
Tangible designed the Cleanergy programme by reviewing best practices and through ideation workshops with AboitizPower we developed the product offer and website simultaneously. Tangible also developed a range of complementary services & programmes to support the core renewable power offering.
Spaces & Places
Tangible are very proud to be the inspiration behind ‘The Cleanergy Center’, which is an awesome free learning facility created by AboitizPower. The Cleanergy Centre’s ambition is to educate and inspire the next generation to look after the precious resources many take for granted. Its goal is devoted to responsible and sustainable energy education.
