Once your Brand Strategy has be defined, we cascade them across four buckets: Marketing and Communications, People and Culture, Products and Services, as well as Spaces and Places where relevant to your brand.
This is how we ensure that your brand is consistently articulated across all touchpoints, building trust and a strong perception amongst your brand’s target audiences.
Your braaStrong strategy drives consistency, and consistency builds trust. This is why we focus on getting the foundations right.nd needs to be relevant, consistent and tell your story.
Brand
Strategy
Your brand needs to be relevant, consistent and tell your story.
Marketing and Communications
Your brand should unite and inspire your employees behind a common purpose.
People and Culture
Spaces and Places
Your brand should shape physical and digital spaces into experiences that reinforce your identity.
Your brand should help organise, present and highlight your products and services
Products and Services
Marketing and Communications
Your brand needs to be relevant, consistent and tell your story.
Our Process
Tangible’s Three Key Phases
1
2
3
1
Discover
We dig deep, revealing the truths, tensions, and opportunities within your brand.
This phase uncovers the insights that define your brand’s strategic foundation and direction.
We combine audit findings with market research, using our proprietary Brand Pillars & Values Framework™ and Brand Personality Framework™ to develop and test brand hypotheses with your key stakeholders.
2
Create
We dig deep, revealing the truths, tensions, and opportunities within your brand.
This phase uncovers the insights that define your brand’s strategic foundation and direction.
We combine audit findings with market research, using our proprietary Brand Pillars & Values Framework™ and Brand Personality Framework™ to develop and test brand hypotheses with your key stakeholders.
3
Activate
We dig deep, revealing the truths, tensions, and opportunities within your brand.
This phase uncovers the insights that define your brand’s strategic foundation and direction.
We combine audit findings with market research, using our proprietary Brand Pillars & Values Framework™ and Brand Personality Framework™ to develop and test brand hypotheses with your key stakeholders.