Our Services

We create brands that have a compelling purpose, consistently communicated through every touchpoint.

 

Tangible defines your brand strategy by understanding your business strategy and aligning your Vision, Mission, and Values with your brand.

Here’s how we make brands Tangible.

Our Approach

How We Make
Brands Real

 

Once your Brand Strategy has be defined, we cascade them across four buckets: Marketing and Communications, People and Culture, Products and Services, as well as Spaces and Places where relevant to your brand.


This is how we ensure that your brand is consistently articulated across all touchpoints, building trust and a strong perception amongst your brand’s target audiences.

Your braaStrong strategy drives consistency, and consistency builds trust. This is why we focus on getting the foundations right.nd needs to be relevant, consistent and tell your story.

Brand
Strategy

Your brand needs to be relevant, consistent and tell your story.

Marketing and Communications

Your brand should unite and inspire your employees behind a common purpose.

People
and Culture




Spaces and Places

Your brand should shape physical and digital spaces into experiences that reinforce your identity.

Your brand should help organise, present and highlight your products and services

Products
and Services

Marketing and Communications

Your brand needs to be relevant, consistent and tell your story.

Our Process

Tangible’s 

Three Key Phases

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Discover

We dig deep, revealing the truths, tensions, and opportunities within your brand.

This phase uncovers the insights that define your brand’s strategic foundation and direction. We combine audit findings with market research, using our proprietary Brand Pillars & Values Framework™ and Brand Personality Framework™ to develop and test brand hypotheses with your key stakeholders.
2
Create

We dig deep, revealing the truths, tensions, and opportunities within your brand.

This phase uncovers the insights that define your brand’s strategic foundation and direction. We combine audit findings with market research, using our proprietary Brand Pillars & Values Framework™ and Brand Personality Framework™ to develop and test brand hypotheses with your key stakeholders.
3
Activate

We dig deep, revealing the truths, tensions, and opportunities within your brand.

This phase uncovers the insights that define your brand’s strategic foundation and direction. We combine audit findings with market research, using our proprietary Brand Pillars & Values Framework™ and Brand Personality Framework™ to develop and test brand hypotheses with your key stakeholders.
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What We Offer

Brand Strategy

Defining your brand’s foundation, direction, and personality. These modules help identify who you are, what you stand for, and where you’re going.

Defining your brand’s foundation, direction, and personality. These modules help identify who you are, what you stand for, and where you’re going.

Brand and Business Alignment

MODULES
Brand Purpose
Key Messages
Brand Personality
Tone Of Voice

Clarifying your brand’s purpose, promise, and values to align vision and business

Market Research and Insights

MODULES
Industry insights
Best Practices
Prepare Market Research Material

Uncovering market, category, and cultural insights to define your brand and what makes it different.

Brand Audit

MODULES
Review strategic plans
Communications Channels Review
Digital Channels Review
Google Analytics

Auditing your brand’s strategy and communications to uncover strengths, weaknesses and opportunities.

Brand Management and Monitoring

MODULES
Brand identity guidelines
Brand franchise kit
Brand tracker
Brand Metrics

Establishing the systems and tools that ensure your brand stays consistent as it grows.

Marketing and Communications

Crafting and communicating your brand story across every channel. From naming to campaigns, we bring your identity to life.

Crafting and communicating your brand story across every channel. From naming to campaigns, we bring your identity to life.

Brand Toolkits

MODULES
Brand naming
Taglines
Logo Design
Visual Core Elements
Marketing & Communication Materials
Verbal Identity
Messaging House
Brand image library
Creating your complete visual and verbal identity system.

Communication Strategy

MODULES
Communications ideation & Strategy
Integrated digital & social media strategy
Search Engine Optimisation (SEO)

Defining how and where your brand speaks. From messaging plans to digital and social strategy.

Digital Experience

MODULES
Website / App concept
Information Architecture
Website content
Website build

Building user-friendly digital platforms that extend your brand online with clarity and consistency.

Marketing Materials

MODULES
Advertising concept
Launch campaign
Brand / Corporate Video
Marketing presentation
Corporate brochure

Designing and delivering campaigns that bring your brand to life and drive measurable engagement.

People 
and Culture

Bringing your brand to life from the inside out. We align internal & external stakeholder, values, and behaviours with your brand identity.

Crafting and communicating your brand story across every channel. From naming to campaigns, we bring your identity to life.

Stakeholder Engagement & Insights

MODULES
Brand Alignment Workshop
1-1 Interviews
Online Surveys
Focus Group Discussions

Collecting qualitative and quantitative insights to shape brand, culture, and service experiences.

Culture and Employer Branding

MODULES
Service Principles
Staff brand book
Uniform design

Cascading the brand values into behaviours, and experiences that attract, engage, and retain stakeholders.

Brand Alignment and Training

MODULES
Agency briefing & review
Brand management
train-the-trainer

Equipping teams and partners with the tools and training to live the brand everyday.

Products and Services

Translating brand strategy into tangible offerings and experiences. We help define, design, and deliver brand-aligned products and services.

Translating brand strategy into tangible offerings and experiences. We help define, design, and deliver brand-aligned products and services.

Brand Architecture

MODULES
Brand architecture review
Sub-brand alignment
Structuring how your brands and line of business relate to each other for clarity and growth.

Product and Service Organisation

MODULES
Line of business Menu
product menu
Product Portfolio
Reviewing and defining how your products and/or services should be presented for easy understanding.

Packaging Design

MODULES
Packaging concept
Packaging development
Packaging artwork
Developing packaging concepts and artwork that express your brand and stand out on shelf.

Innovation and Service Design

MODULES
Product & services Ideation
Customer archetypes
Customer journey mapping
Designing products and services around real customer needs through research and co-creation.

Spaces 
and Places

Designing physical and digital environments that express your brand. From concept to build, we shape experiences people can walk into.

Designing physical and digital environments that express your brand. From concept to build, we shape experiences people can walk into.

Experience Audit

MODULES
Experience audit
Assessing how your brand is currently experienced across physical spaces.

Interior and Environmental Design

MODULES
Interior design concept
Interior design fit-out / build
Transforming environments into branded experiences from concept to build.
Grants
Grants

Tangible is PMC-Certified. This means you can get up to 50% in funding on your branding project with us.

We’ve guided eligible clients through application processes with a success rate of over 90%.

Resources

Learn About Branding

Industry Guides and Insights

What are the top agencies doing? Does your brand need a refresh? Uncover insider industry knowledge.

Creativity in the Age of the Prompt: How AI is Re-shaping Creative Communications

The Branding Glossary

Our Projects

Hospitality & Leisure
Consumer Branding
Philippines
Country
FMCG & Retail
Corporate Branding
Singapore
Public Sector & Non-Profit
Hospitality & Leisure
Philippines
Corporate Branding
Singapore
Employer Branding
Healthcare & Life Sciences
Corporate Branding
Singapore
Technology & Telecommunications
Corporate Branding
Philippines
Energy & Utilities
Singapore
Corporate Branding
Healthcare & Life Sciences
Consumer Branding
Philippines
Finance & Professional Services
Singapore
Consumer Branding
Energy & Utilities
Corporate Branding
Singapore
Consumer Branding
Education & Research
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Kickstart your
branding project
with us.

Schedule a free 30-minute consultation to find out how we can help with your brand.

Tangible Pte Ltd.

5 Purvis Street,
#02-08,

Singapore 188584

+65 6338 6320

Let’s make your brand real. Drop us a message at info@tangible.com.sg

Career Opportunities

© 2025 Tangible Pte Ltd. Brand Consultancy in Singapore

© 2025 Tangible Pte Ltd.
Brand Consultancy in Singapore