UrbanFox
Helping Keppel Logistics rebrand an acquired startup for regional growth in omni-channel logistics
logistics branding: From crowdsourced delivery to managing and marketing brands, UrbanFox’s mission is to go beyond traditional logistics services to help businesses grow in Southeast Asia. UrbanFox is helping all types of businesses maximise their sales potential and streamline their operations through omnichannel logistics.
Marketing & Communications
Tangible worked with the teams from UrbanFox and its parent company – Keppel Logistics – to develop and introduce the new brand to Southeast Asia. The name ‘UrbanFox’ reflects the character and ambition of a nimble company using technology to offer omnichannel logistics services throughout the region. The ‘fox-box’ logo illustrates the multi-faceted nature of the offer. Tangible then developed the visual & verbal language together with a suite of marketing collaterals for the brand, including the new website. We then ideated some marketing & communication initiatives with the UrbanFox team to activate the brand.
People & Culture
Tangible developed brand values that reflect both the ambition of UrbanFox and the desired company culture. The brand was then cascaded through briefing sessions with regional partners.
Products & Services
Tangible reviewed the appropriate linkage to the parent company Keppel Logistics, and also developed naming conventions for the various lines of business and product offers.
