Better
Creating a new brand in Brunei that offers better ways to drive
Vehicle Brands: Better are a car rental business that’s turning the sector on its head by offering drivers all-inclusive packages (car, insurance, tax, parts, servicing, batteries & tyres, brake pads and even a car wash) for one fixed monthly price. These all-inclusive packages are flexible so drivers can exchange their cars whenever they want.
Marketing & Communications
It emerged from our research that a no-nonsense approach was the most effective. So Tangible developed a visual and verbal language that literally highlighted relevant information; cars, price & inclusive package became the heroes. The scope of our work also covered the Better App, website and launch campaign and communications ideation.
People & Culture
Tangible developed a brand book to inform & inspire stakeholders on the Better brand.
Products & Services
During our discovery phase we tested alternative rental packages to help refine the final product offer.
Spaces & Places
Through our interior ideation process we develop the exhibition space for the road show launch and then the retail outlet itself. Our ‘runway’ concept drives users to a central reservation to download the mobile app and get the great deals from Better.
