Lyf Hospitality Branding: Developing a millennial hotel offer for The Ascott Limited

Lyf

Hospitality Branding: Developing a millennial hotel offer for The Ascott Limited

Country
Singapore
Industry
Hospitality & Leisure
Year
2016

The Ascott Limited asked Tangible to articulate a new hotel concept Lyf; a co-living, co-working concept designed for and managed by millennials who wish to experience destinations as a local. Lyf creates a community, connecting guests with fellow travellers and change makers.

Brand Consultancy in Lifestyle Industry. Logo design for Lyf.
Brand Consultancy in Lifestyle Industry. Signage for Lyf.

Marketing & Communications

Tangible developed the brand proposition and attributes before creating a logo. The name emerged as the favourite from a shortlist and the script logotype expressed the informality of the offer and the continuous line reflects the journey of ‘Lyf’.

Photos by: Soh Ee Shaun

Visit: Lyf

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