Allswell

Identifying how a traditional Asian beverage brand can stay relevant and grow

Country

2015

Packaging Design: AllsWell, known for their beverages based on traditional ingredients & double-boiled recipes, wanted to strengthen their brand develop more attractive packaging design and diversify into other relevant product categories with growth potential.

Marketing & Communications

Tangible developed a refreshed identity together with a visual & verbal system that repositioned AllsWell beyond traditional Asian drinks into beverages that embraced nature’s goodness (coming soon). ‘The Goodlife Company’ then became the tagline for this new brand. “On-brand” communications activities & a launch roadmap were also defined.

People & Culture

Part of our branding work was to help the AllsWell team focus their product development efforts in clearly defined areas with growth potential – using a clearly defined master-brand & product portfolio to help them evaluate new product development.

Products & Services

We helped AllsWell define its future product portfolio using consumer segment & industry research insights to identify categories with growth potential. Now clearly defined product platforms help focus product development efforts for different segment needs. After the category and segmentation work, Tangible repositioned & refreshed the packaging design for AllsWell’s Traditional Beverages range to broaden its appeal to a younger audience.