Country Comfort
Branding Australia’s leading road warrior hotel offer
Value Hotel: With the objective of developing an Asian hospitality franchise, Country Comfort harnessed a simple insight to inspire their purpose statement; busy business travelers value a refreshing, hassle-free hospitality experience. Thus a good night sleep, revitalizing shower and replenishing breakfast became the foundations for the hotel brand.
Marketing & Communications
Country Comfort was the name inherited from the purchased Australian hotel chain. The previous identity, an Australian Kookaburra bird was less appropriate to an Asian audience, so Tangible redesigned the logo together with all the hotel’s collaterals. The result was a refreshing, sharp efficient visual and verbal identity system that complimented the purpose of the brand.
People & Culture
We then developed the design and content for 3 linked website; a franchisee website, a potential franchisee website and the customer facing website.
Tangible helped brief the content developer and provided templates for all the franchisee SOP documentation.
Spaces & Places
Tangible worked with the architects to develop a signage system that would create as much visual impact as possible for the modestly sized properties.
