Park 22
Rebranding a cosy hotel with big ambitions
Hospitality Brands: Park 22 is a boutique hotel brand in Little India, a vibrant and cultural locale of Singapore. Tangible defined the brand to be “time-out for explorers” and positioned the hotel as the snug and cosy space to relax & recharge when travelers need a respite from exploring. The snug and cosy theme also transformed the limitation of smaller spaces & rooms into an attractive selling point.
Marketing & Communications
Tangible designed the visual and verbal identities to be relevant for millennial culture seekers. Tangible developed a unique set of graphics messages and customised typography for different parts of the hotel to give Park 22 some visual texture. Tangible then designed the website with additional features and recommendations for explorers.
Spaces & Places
Tangible developed the visual language for both the graphic and interior design, we then briefed Park 22’s appointed interior designer.
