JEL
Construction Brands: JEL - Rising to the Challenge
Construction Brands: JEL is a leading engineering and construction company based in Singapore, with a network of companies spanning across Asia, Africa, and the Middle East. With multifaceted project management capabilities and a strong diverse workforce, JEL provides a full range of services in engineering, procurement, construction and maintenance across the world. They are the trusted partners committed to delivering reliable and flexible solutions for growth.
Marketing & Communications
The visual system Tangible created was inspired by JEL’s brand. As trusted partners committed to delivering reliable and flexible solutions, JEL uses a straightforward timeline graphic to express this flexibility across the value chain. We also refreshed the JEL brand identity slightly as the brackets represent the strong reliable partnerships they have forged with their partners and clients.
People & Culture
JEL’s multifaceted project management capabilities & strong global workforce gives them the flexibility to provide a full range of services in engineering, procurement, construction and maintenance. Their tagline of “Rise to the challenge” aptly underpins the importance of their unrelenting effort to learn and operate successfully in the face of challenges.
Spaces & Places
Tangible also designed a practical and straightforward system that could be applied to spaces and signage as well.
